I watch a lot of these shows on television where people ‘pitch’ businesses and products to wealthy investors. Aside from inspiring me to pursue my guiding business, these programs have taught me that most products cost 46 cents to make, and yet are sold to you and I for $50. Never is this more true than for the outdoor gear industry. There’s a reason we call Patagonia clothing, Patagucci. The “real world” has no clue that the ugly brown fleece sweater I’m wearing, probably costs more than the faded Guess jeans, polka-dot Gap shirt, and those SoftMoc moccasins combined that the girl sitting at Starbucks is wearing. But why?
- Newsflash: Every sweater that you own for climbing is made out of plastic. That’s right… You are paying cashmere prices for the same material as that disposable fork you’re eating your kale salad with. And how much plastic is used to make one sweater? About the size of a small apple! Stretched out into plastic thread, and woven by machine (or child in sweatshop) into that fancy sweater. Total cost of plastic? 79 cents. Total cost to you? $249.99. Stop the madness..
- Cam I help you? Spring Loaded Camming Devices, Friends, Camalots… These are the ultimate “bling” in climbing. Nothing proves how badass you are more than having a shiny new rack of cams dangling off your harness, other than some well loved hexes. Lets do some math here… A # 6 Black Diamond Camalot costs $110 at your average gear shop and weighs 1 lb, 4 ounces. Scrap aluminum prices are about $ 0.74/lb. That means the camalot has 92 cents worth of metal in it. That’s a mark-up of…. over 10,000 %! But I hear you… you’re paying that mark-up for the engineering, integrity, and safety of the the product and design… These things are bomber!
- This ain’t your daddies hemp rope: Climbing Ropes are ridiculous… At least with most other climbing gear, if you take care of it, it can last a lifetime. Rope on the other hand, barely lasts a season. Why? Bingo! It’s made of plastic! Climbing gear companies are huge corporations that pretend to be grass roots, save the whales, organic hippie farmers. They are out for one thing: Profit. I’m sure that these companies would be able to produce a stronger, longer lasting rope made from something other than nylon, but why would they? Most ropes can only take 6 or 7 falls before the company recommends replacing it. And at over $200, they can be sure you’ll be bled dry at the start of every season. Even someone like me who doesn’t fall often, has to worry about the rope deteriorating into dust after a season’s worth of UV damage.
- Shoes: I for one, don’t believe in climbing shoes. If you think wearing Solutions makes the difference between sending, and not sending, get in the gym and train, because you’re not strong enough yet. However, I know most of you wear some form of climbing shoe. Have you ever looked at a climbing shoe? I mean, really looked at it? It’s nothing more than a few strips of leather, stitched together, and dipped in rubber. Slap on some velcro and paint, and boom, you’ve just made a climbing shoe that sells for $179. Now you’re talking AirJordan prices, and worst of all, climbing shoes only last a couple months before the rubber wears off, and then you’re left with the worlds most uncomfortable house slipper. Climbing shoes should cost about 30 bucks, and be coated in a rubber that doesn’t wear out.
It’s all about greed folks. These companies preach the dirt bag lifestyle, though I wouldn’t be surprised if all the employees are out there sipping on macchiato’s in their Audi’s, listening to Nickleback, while we pick up the bill.
Let’s change the world.